brand + strategy
A strong brand is the foundation upon which all other aspects of your organization can flourish. Well-defined brand platforms convey value, drive effective communication, highlight corporate differentiation, and lead to focused marketing efforts.
Chameleon Studios will guide you through a process to develop a new brand identity or reinvigorate your existing brand. We design logos that capture your brand's character, create branded sets of stationery and promotional materials, and help you strategize to achieve maximal brand resonance.
[CASE STUDY] For the 2014 Mexico launch of Poni, a new product for instant money transfer, Chameleon Studios worked with a large marketing team to create multimedia promotional materials that built on the brand graphics created by Tamayo Design Inc. Our materials, copy, and strategic recommendations were informed by evidence-based market research for the greatest impact on target audiences. Poni's launch has celebrated strong success with buy-in from crucial partners and continued adoption throughout Mexico.